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Short Intro

Hi, I’m Matthias.
I help engineering-driven companies bring digital DNA into their business.

With over 15 years of experience as an engineer working in software development, UX, innovation, and digital transformation, I help mid-sized and large industrial companies accelerate digital initiatives – with clarity, speed and measurable business impact.

I support leaders in defining digital strategy, building scalable platform roadmaps, and setting up the right teams and tech foundations. As a sparring partner and bridge between tech and business, I help turn innovation into reality – often powered by AI, IoT, or XR.

I also run The Spatial Studio – a leading XR & Computer Vision company – which keeps me close to real-world execution and emerging technologies.

Value – not just Advice
Does this sound familiar?

What’s behind it Digital initiatives grow across departments – tools, projects, data and responsibilities become fragmented. The big picture gets lost.

How I help I create clarity across stakeholders, define a shared target picture and structure initiatives into a practical transformation roadmap.

What you get A clear direction, better alignment, less fragmentation – and a plan that works in real operations.

What’s behind it Teams are motivated but uncertain: Where do we begin? What should we build first? Most digital projects fail because of wrong decisions early on.

How I help I translate ideas into concrete product concepts, prioritize features, define MVPs and create roadmaps – supported by quick prototypes to make things tangible.

What you get Fast progress, first visible results within weeks – without wasting budget on false starts.

What’s behind it Many engineering-driven companies are world-class in hardware and embedded systems – but often lack the digital DNA for modern web/cloud platforms, UX-first product development and scalable software delivery.

How I help I bridge engineering and modern software – architecture decisions, platform logic, tech stack choices, team/vendor setup and UX-first product thinking.

What you get A scalable digital foundation – and a state-of-the-art way of building software products.

What’s behind it Companies build excellent machines or technical products – but struggle to extend them with digital services, platforms or SaaS models (Product-as-a-Service).

How I help I turn core products into digital ecosystems – platform concepts, service layers, high-impact use cases – often supported by AI, IoT, computer vision or XR.

What you get New value creation – differentiated offerings, stronger customer retention and a clear path into digital business models.

What’s behind it Strong engineering companies innovate within their existing mindset. Digital leaders, however, learn from patterns across industries – and translate them into tangible solutions.

How I help I bring fresh perspective, modern product thinking and technology inspiration (AI, IoT, XR, platforms) – and turn it into concrete ideas, prototypes and next steps.

What you get Real inspiration with ROI – new product ideas, smarter processes and innovation opportunities you can actually execute.

What’s behind it Many companies feel pressure to “do something with AI” – but lack concrete ideas, a structured approach or clarity on where AI creates real value. Especially in industrial environments, the biggest opportunities often lie in custom solutions using domain-specific data.

How I help I identify high-impact AI use cases, translate business pain points into AI-enabled features, and define a pragmatic roadmap – from quick experiments to scalable integration into products and platforms (e.g. smart automation, computer vision, decision support, knowledge systems).

What you get A clear AI strategy and actionable roadmap – plus tangible product and platform extensions that create real value, automate work and differentiate your offering.

Not seeing an offer that really fits your challenge?

Most digital challenges don’t fit into a template – that’s why a short conversation is often the fastest way to create clarity. I’d be happy to connect.

Experience & Projects

I've helped...
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Implementation of wireless and web-based inflight Entertainment

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Evaluation of technologies, early UX/CX concepts, Roadmap

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Implementation of AI and XR technologies into the customer journey

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Strategy, Ideation & Technology scouting, Vision & Roadmap, Development supervision

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Holistic digital Transformation of internal processes & customer journey

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Concept, Strategy & Supervision (as Fractional CDO, Director Digital Transformation a.i.)

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Development of a corporate-wide immersive & computer vision strategy

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Interviews, Painpoint Map, Technology strategy and Development Roadmap

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Concept development for a cloud-based Windpark Condition Monitoring Portal

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Platform concept and feature definition, Digital Architecture and use cases definition

Testimonials

Working with Matthias was a real pleasure – he combines creativity, strategic thinking, and deep tech expertise to deliver real value. His fresh ideas and out-of-the-box thinking helped shape our solutions, while his engineering background enabled him to quickly understand complex automation topics. Combined with a strong UX focus, Matthias made a clear impact on our digital innovation efforts.

Josef Spengel

Team Lead Software Development

ATS Industrial Automation GmbH & Co. KG

I’ve worked for 6 years together with Matthias and always enjoyed his creative approaches to solving problems for our customers. Only few people can bridge between UX and technology - having both in mind when designing solutions for customers.

Christian Horn

Project Lead

Mercedes Benz AG

Matthias ensured that Autarq was able to successfully implement its ambitious digitization goals through strategic consulting, the creation of a detailed roadmap, and a highly efficient PMO. In addition, he provided us with significant impetus and support in new product development thanks to his technical expertise and managerial vision.

Kai Buntrock

CEO

Autarq GmbH

I had the pleasure to work together with Matthias on a non-profit project for the NGO Naturefit. Matthias brings together a creative mind with strategic thinking and a deep understanding of how technologies can be leveraged for innovation purposes.

Thibauld Berly

CMO

Impact Labs.earth

How I work
Typical engagement models
Offer 01
Digital opportunity check

Goal: Quick, low-risk assessment of your company's digital landscape.

  • Structured review of current digital initiatives, tools, and processes
  • Identification of opportunities, risks, and untapped potential
  • Clear next-step recommendations for your leadership team
  • Compact & low-risk format - ideal as a first collaboration

Outcome: Concise report + discussion providing clarity on where you stand and which initiatives will create the most impact.

Engagement

1-2 days total

Offer 02
Digital innovation sprint

Goal: Rapidly transform ideas into tangible concepts and prototypes.

  • Collaborative ideation sessions and structured prioritization
  • Creation of interactive click-dummies or proof-of-concepts
  • Early validation with stakeholders or users
  • Clear roadmap for further development

Outcome: De-risked concept and stakeholder buy-in before major investments.

Engagement

2-3 days per week over 2-4 weeks

Offer 03
Digital Co-pilot

Goal: Strategic guidance and hands-on support to bring digital initiatives on track.

  • Clarify vision, define priorities, and map stakeholder needs
  • Develop feature concepts, prototypes, and MVP roadmaps
  • Support team setup, technology selection, and decision-making
  • Ongoing sparring, reviews, and iteration throughout execution

Outcome: Faster progress, fewer missteps, better alignment across departments.

Engagement

1-2 days per week over 3-6 months

I’ve helped many hidden Champions and renowned corporations in the digital space.

Happy to learn about your challenges.

Contact

Contact

Let's Talk!

Into the New GmbH

Dreiecksplatz 7
24105 Kiel, Germany

Matthias Hamann